Here, you can go into real detail, demonstrating both past experience and what you can provide to future employers in a creative, vivid and attractive way.Īlthough you’ll have 2,000 characters to work with, we recommend keeping it to less than half of that – you don’t want to bore the reader. And if the headline was just an appetiser, your summary is most definitely the main course. If you’ve left the summary section on your profile blank, you’re missing out on a real opportunity to tell the reader more about what you bring to the table. Whoever’s reading, you’ll have a headline that tells your job, your skills and your accomplishments in just 120 characters. Whether it’s industry peers, customers or recruiters, write your headline with a target in mind. You can tailor it to your target audience too. Mention your specialties and how your company or customers benefit from these abilities to create a sense of your professional self. With 120 characters to use, who says your headline should just be your job title? Instead, write a headline that sells your skills as soon as someone checks out your profile. Don’t forget to smile either! And if selfies aren’t your thing, don’t be afraid to grab the picture of you from your company’s team page.įor an added visual element, throw in a background photo at the top of your profile page too it adds a little extra context, keeps things memorable, and further clues other users into your personal brand.
LinkedIn recommends using a recent photo of your face taking up around 60% of the picture, and showing what you’d usually wear at work.
Make your profile picture perfectįirst impressions count on LinkedIn, and since the site states that profiles with headshots are 14 times more likely to be viewed than those without, yours needs to fit the bill. Here are some tips and ideas to help give your LinkedIn profile the edge over everyone else on there. So, if you’re serious about your job search, then this guide is for you. Optimising your own profile is the way forward. When you’re part of the largest professional network in the world, a unique and memorable profile, crammed with professional achievements, has the potential to put your face and name in front of some real industry heavyweights.īut are we selling ourselves short by not properly investing in our profiles? Our personal brand can have a massive impact on our career prospects, and when we neglect it, we could end up missing out on all sorts of opportunities along the way.Īs big as LinkedIn’s personal branding capabilities are, it sometimes feels like they can go untapped.
With over 600 million users worldwide, standing out on LinkedIn is no easy feat.
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